Situated on the North Island's sunny east coast, Gisborne has assumed the title of Chardonnay capital of New Zealand, a title bestowed by its own viticulturists and winemakers. Gisborne Chardonnay is distinctive with soft tropical and stone fruit flavours.

Although home to major 'bag in box' bulk wine production by the big industry players, there has been an improvement in the mix of varieties planted. Major replanting due to the presence of Phylloxera has seen Chardonnay overtake Muller Thurgau to become the dominant variety, and it now occupies around half the planted area.

As well as Chardonnay, Gewurztraminer produces high quality wines. Gisborne is also home to New Zealand's first certified organic producer, Millton Vineyards, who follow biodynamic principles. Soils are alluvial loams over sandy or volcanic subsoils. Top producers: Millton, Montana, Amor Bendall.